Popsa Ornaments

A holiday campaign showcasing Popsa’s ornament collection with elevated, high-quality visuals. Guided by audience data, we opted for a festive Scandi aesthetic over a traditional one, with the hypothesis that this refined approach would better resonate with our target audience. The campaign delivered a stream of paid social assets, primarily for Meta and Moloco.

I directed, shot, and edited this campaign, crafting premium visuals to enhance brand perception and engagement.