Littlewoods Ireland - Christmas Campaign

An organic social campaign that turned a near-zero budget into relatable, festive content. The series featured top-down gift-wrapping tutorials and POV-style moments, including getting ready to watch The Late Late Show Christmas special, which Littlewoods Ireland sponsors. Each video reached around 25K views.

I directed, shot, and edited this campaign for Littlewoods Ireland’s Instagram and Meta.